They say that the pen is mightier than the sword, but in all reality, the pen is mightier than a lot of things when it comes to lasting exposure for your business.
If you are looking for a relatively cheap way to remind hundreds, or even thousands of people about your brand on a daily basis, then personalised printed pens may just be the answer.
Pens are Cost-Effective
Pens are one of the cheapest forms of advertising. You may not think that if you only look at the per item cost, but if you delve deeper into the effectiveness of the pen for getting your message out there, then pens are cheaper than almost every other form of lasting advertising.
Yes, it’s true that the cost of producing a single business card is far cheaper than the cost of producing a single pen. But think about what happens to business cards, they end up crushed in someone’s pocket or at the bottom of their handbag, they get filed into a card file, never to be seen again, or you take a picture of them, filing the digital version into online storage and chucking out the original card. No one simply throws out a pen!
Pens are Useful
Let’s face it, everyone needs a pen. How else are you going to take notes from that phone call, write down those amazing ideas that come to you at 3am, or scribble your grocery list on the back of the power bill envelope?
And what if every time your contacts pick up a pen to do any of those things, they see the name of your business. They are constantly reminded of your brand and how to contact you. It keeps your business in the front of their mind every time they reach for a pen, which is likely to be a few times a day.
They might even lend your pen to a colleague or friend. Then that person will also be exposed to your brand. Pens do not belong to a niche market, they are used by people from every industry, every day.
Pens are Long Lasting
If you write with a standard pen, it will take you over three months of writing A4 sheets to run out of ink. These days it is very rare to need to write that amount every day, so a pen actually lasts a really long time. That is a very long opportunity to influence people, for a minimal cost.
A pen is a daily exposure to your brand and your business. Plus, if the user feels the need to get in touch with your business, your contact details are right there in their hand. No need to hunt through that business card file, or to trawl Google for information.